Turning employees into advocates is a powerful way to build your company’s reputation and drive growth. When employees genuinely believe in the company, its values, and its mission, they naturally become strong advocates, both internally and externally. Here are two strategies to help achieve this:
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Throw out the annual employee survey. They're unwieldy and unreliable. Survey employees often, but just ask a few simple questions. Try: How likely would you be to recommend this company to a friend as a place to work? How likely would you be to recommend the company's products or services to a potential customer?
- Give employees unfiltered customer feedback. When frontline employees hear directly from customers they respond. Positive feedback inspires them to keep up the good work. Criticism often motivates them to improve their performance.
The above leadership tip...
was sent in response to a question from a participant on our acclaimed 10/10 leadership development and mentoring programme. Whether you're a first time manager or an experienced leader, straightforward, practical advice on best practice is hard to find. Until now. To find out how you, your team or your organisation can benefit, please contact us.
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