How to turn your employees into company advocates

Loyal, passionate employees benefit a company as much as dedicated customers. They stay longer, work more creatively, and go the extra mile. So how do you turn employees into advocates for your company and its work?

1. Throw out the annual employee survey. They're unwieldy and unreliable. Survey employees often, but just ask a few simple questions. Try: How likely would you be to recommend this company to a friend as a place to work? How likely would you be to recommend the company's products or services to a potential customer?
    
2. Give employees unfiltered customer feedback. When frontline employees hear directly from customers they respond. Positive feedback inspires them to keep up the good work. Criticism often motivates them to improve their performance.

The above leadership tip...
was sent in response to a question from a participant on our 10/10 leadership development and mentoring programme. Whether you're a first time manager or an experienced leader, straightforward, practical advice on best practice is hard to find. Until now. To find out how you, your team or your organisation can benefit, please join us on our next complimentary webinar or contact us.