Leadership Tip

How to win the pitch

Whether you are vying for a highly-prized account, convincing a CFO to loosen the purse strings, or swaying a new team, you need a winning pitch. Here are three steps to compose and deliver it:

  1. Know the hidden agenda. Figure out your audience's unspoken emotional motivation. What do they want, need, or value above all else.
     
  2. Connect the dots. Demonstrate that you have the answer for them: something special that solves their needs.
     
  3. Form your argument. Create an exciting narrative where your audience attains their desires. Don't use business-speak, but good old-fashioned storytelling to convincingly convey your pitch.

The above leadership tip...
was sent in response to a question from a participant on our 10/10 leadership development and mentoring programme. Whether you're a first time manager or an experienced leader, straightforward, practical advice on best practice is hard to find. Until now. To find out how you, your team or your organisation can benefit, please join us on our next complimentary webinar or contact us.

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