Leadership Tip

How to win the pitch

Whether you are vying for a highly-prized account, convincing a CFO to loosen the purse strings, or swaying a new team, you need a winning pitch. Here are three steps to compose and deliver it:

  1. Know the hidden agenda. Figure out your audience's unspoken emotional motivation. What do they want, need, or value above all else.
     
  2. Connect the dots. Demonstrate that you have the answer for them: something special that solves their needs.
     
  3. Form your argument. Create an exciting narrative where your audience attains their desires. Don't use business-speak, but good old-fashioned storytelling to convincingly convey your pitch.

The above leadership tip...
was sent in response to a question from a participant on our 10/10 leadership development and mentoring programme. Whether you're a first time manager or an experienced leader, straightforward, practical advice on best practice is hard to find. Until now. To find out how you, your team or your organisation can benefit, please join us on our next complimentary webinar or contact us.

Subscribe

Free weekly email on things you didn't know last week with links to articles on leadership excellence. To view previous editions click here.


Unlock your potential

Whether face to face, or over the telephone, we can develop your leadership skills, support you in making important decisions, and help you reach your potential.

Read More

Leadership Articles

10 actions for mastering leadership

The key to truly effective leadership lies in mastering a wide range of skills from implementing and administering process to inspiring others to achieve excellence. To be an effective leader you need to make the most of opportunities to learn to lead,... read more

Leadership Tips

How to rally your team in times of crises

As a leader, what you say and how you say it matters - especially when your organisation is facing a challenge. In times like these, motivation isn’t about scaring employees into working harder with threats and blame, but inspiring them to pull... read more

How to develop your emotional agility

Everyone has felt critical, doubtful, or scared, even at work - and attempting to minimise or ignore such emotions can amplify them. Effective leaders neither buy into nor try to suppress their inner experiences - instead, they develop “emotional agility... read more

How to manage someone you don't like

If you’re like most leaders, you probably gravitate towards direct reports who act nice and don’t deliver bad news. But it’s often those who provoke or challenge you - the people you like less - who prompt new insights and help propel the group... read more