Organisational wellness programmes often rely on education to encourage people to lose weight, stop smoking, or manage health conditions. But educating people about what they already know but don’t do can only go so far. Instead, try behavioural economics approaches, which can help us overcome the psychological barriers that undercut our goals. For example:
-
Make incentives easier to see and more influential. Use separate payments or gift cards to deliver rewards (for example, cash for completing a health assessment) that would normally be buried in a payslip.
-
Reward group achievements. Instead of encouraging people to walk more, create teams whose success depends on each member walking a minimum amount (say, 10,000 steps a day). In short, make the smaller incentives easier to see and, therefore, more influential.
- Turn repetitive activities into a game. People can participate only if they did the activity the previous day. Such an approach effectively pairs the routine with an engaging and emotionally positive experience.
The above leadership tip...
was sent in response to a question from a participant on our acclaimed 10/10 leadership development and mentoring programme. Whether you're a first time manager or an experienced leader, straightforward, practical advice on best practice is hard to find. Until now. To find out how you, your team or your organisation can benefit, please join us on our next complimentary webinar or contact us.
For more tips...
on leadership and management good practice, subscribe to a Minute with Montgomery on 10TV.