Culture shapes both employee productivity and business results, but often it is ambiguous and hard to define. To help, think of culture as three layers with increasing levels of importance:
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Culture is seen through symbols, rituals, stories, and organisational events - the first things we experience when we join an organisation.
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Culture is reflected in how people in the organisation think, behave, and feel - in other words, it appears in individual values, team norms, and unwritten rules.
- Culture is the organisation’s identity as perceived by its best customers, representing an outside-in view. For example, Apple wants to be known for its design and simplicity; Marriott, for exceptional service; Google, for innovation.
By shifting the focus on culture from symbols (#1) and values (#2) to customer expectations and organisation identity (#3), leaders can better create and define a culture that wins in the marketplace.
The above leadership tip...
was sent in response to a question from a participant on our acclaimed 10/10 leadership development and mentoring programme. Whether you're a first time manager or an experienced leader, straightforward, practical advice on best practice is hard to find. Until now. To find out how you, your team or your organisation can benefit, please join us on our next complimentary webinar or contact us.
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