Leadership Tip

How to write an engaging cover letter

First impressions are important. While CVs give employers the facts about your career and education, cover letters are a way to expand on these facts and convey personality. If you’re not hearing back from recruiters, the letters accompanying your resume may need a little more work. Not sure how to write an engaging letter? These tips will put you on the right track:

  1. Remember the goal: Which is to land an interview. Stick to one page and only include relevant information that outlines your suitability for the job.
     
  2. Don’t repeat, expand: There’s no need to recap your CV. Your cover letter is about giving prospective employers more details and context.
     
  3. Customise: Cover letters are a way to set yourself apart. Generic copy-and-paste applications are rarely considered.
     
  4. Focus on the employer: Take time to understand the role and demonstrate how your background and skills address the needs of the organisation.
     
  5. Use plain language: Cover letters should be easy to read, so pay attention to wording, formatting, font and text size. Don’t forget to proofread.

The above leadership tip...
was sent in response to a question from a participant on our acclaimed 10/10 leadership development and mentoring programme. Whether you're a first time manager or an experienced leader, straightforward, practical advice on best practice is hard to find. Until now. To find out how you, your team or your organisation can benefit, please join us on our next complimentary webinar or contact us.


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